Normal view MARC view ISBD view

Services marketing : integrating customer focus across the firm / [book] Alan Wilson...(et.al) - Boston : McGraw-Hill, 2008. - xxiii, 623 p. : ill.

ISBN: 0077107950 9780077107956

Subjects--Topical Terms:
Service industries--Marketing
Customer services
Marketing

LC Class. No.: HD9980.5 / .S491