The Influence of Social Responsibility on Brand Trustworthiness, Brand Perceived Quality, Brand Attitude and Purchase Intention: A Case of Vietnamese Leading Sausages Producer

Tran Ngo Hong Dang Khoa

The Influence of Social Responsibility on Brand Trustworthiness, Brand Perceived Quality, Brand Attitude and Purchase Intention: A Case of Vietnamese Leading Sausages Producer Tran Ngo Hong Dang Khoa - Nonthaburi : Panyapiwat Institute of management, 2020. - 62 Pages

Independent Study (IMBA (Business Administration (International program)) -- Panyapiwat Institute of Management, 2020


Corporate social responsibility
purchase intention
0015-1 วิทยาลัยนานาชาติ บริหารธุรกิจมหาบัณฑิต สาขาธุรกิจระหว่างประเทศ IMBA ป.โท (หลักสูตรนานาชาติ)
IMBA

IS / .T772I