Marketing communications (Record no. 34007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02105nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 34007 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250418152229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151020s2015 at 00010 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446259030 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | PITLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | E425 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Egan, John |
| 9 (RLIN) | 44378 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications |
| Statement of responsibility, etc. | Pedersen, Esben |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2. ed |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | TLos Angeles, Calif : |
| Name of publisher, distributor, etc. | London Sage, |
| Date of publication, distribution, etc. | 2015. |
| -- | 44379 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 420 P |
| 449 #0 - | |
| -- | •K012– New Arrivals- Oct. 2015 |
| 520 0# - SUMMARY, ETC. | |
| Summary, etc. | John Egan draws on years of both industry and academic experience to explain the why as well as the how of marketing communications. It covers all the essential topics that are relevant to your marketing communications course in a relatable and easy-to-read style. <U+2018>Insight<U+2019> boxes provide insight into some of the latest industry practices, and with engaging examples ranging from HSBC to James Bond, to the Arab Spring and One Direction, this textbook will not only provide you with a solid foundation for working in <U+2018>marcoms<U+2019>; it will make your study fun along the way |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Communications |
| 9 (RLIN) | 44380 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0012 บริหารธุรกิจบัณฑิต สาขาการจัดการโลจิสติกส์และการคมนาคมขนส่ง LTM (ป.ตรี) |
| 9 (RLIN) | 33 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-1 บริหารธุรกิจมหาบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ TMBA (ป.โท) |
| 9 (RLIN) | 34 |
| 690 #0 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011-2 บริหารธุรกิจมหาบัณฑิต สาขาบริหารธุรกิจหลักสูตรภาษาจีน CMBA (ป.โท) |
| 9 (RLIN) | 205 |
| 690 #4 - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 34007 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 20/10/2015 | ศูนย์หนังสือ จุฬาลงกรณืมหาวิทยาลัย | 2320.00 | 0130000041307 | 5 | 5 | HF5415.123 E425 2015 | 32550000235493 | 18/07/2025 | 18/04/2025 | 2320.00 | 09/05/2023 | หนังสือ |
