MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01085nam a22003017a#4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
822971 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160928t2016 th ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2120415742963 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.3 |
| Item number |
.Z375 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zarantonello, Lia |
| 9 (RLIN) |
48239 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The handbook of brand management scales |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; New York : |
| Name of publisher, distributor, etc. |
Routledge Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2016. |
| -- |
47014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
309 p |
| 449 ## - |
|---|
| -- |
New Arrivals-Sep.2016 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research -- Statistical methods -- Handbooks, manuals, etc |
| 9 (RLIN) |
48242 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior -- Research. |
| 9 (RLIN) |
48243 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Scaling (Social sciences) -- Handbooks, manuals, etc. |
| 9 (RLIN) |
48244 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
management |
| 9 (RLIN) |
12 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0041 นิเทศศาสตรบัณฑิต วิชาเอกการสื่อสารองค์กรและแบรนด์ CB (ป.ตรี) |
| 9 (RLIN) |
122 |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Pauwels-Delassus, Véronique |
| 9 (RLIN) |
48241 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 988 ## - |
|---|
| -- |
822971 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
benjamad |
