Advertising campaign strategy : (Record no. 832770)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01046nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832770 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 091117s2006 xxum a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324422825 (pbk. : inter. student ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324422822 (pbk. : inter. student ed.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | .P228A |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald. |
| 9 (RLIN) | 62622 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising campaign strategy : |
| Remainder of title | a guide to marketing communication plans / |
| Statement of responsibility, etc. | Donald E. Parente. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Guide to marketing communication plans. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson/South-Western, |
| Date of publication, distribution, etc. | 2006. |
| -- | 2089 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 400 p. : |
| Other physical details | ill. |
| 449 ## - | |
| -- | New Arrinals Jul 2020 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns. |
| 9 (RLIN) | 62623 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 44593 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0050 หนังสือได้รับบริจาค |
| 9 (RLIN) | 9762 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | หนังสือภาษาอังกฤษ |
| 988 ## - | |
| -- | 832770 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| 992 ## - | |
| -- | sb1109n |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 02/07/2020 | บริจาคโดย รศ.ดร.ทิพย์พาพร มหาสินไพศาล | 0.00 | 0130000055315 | English: HF - HG | HF5837 .P228A 2006 | 32550000506197 | 09/05/2023 | 0.00 | 09/05/2023 | หนังสือ |
