Principles of marketing / (Record no. 832908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01209aam a2200361 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832908 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531231348.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180404b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292220178 |
| Terms of availability | 1540.00 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K67P 2018 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 114321 |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler & Gary Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17 th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018. |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| -- | 15495 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 734 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Defining marketing and the marketing process |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding the marketplace and consumer value |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Designing a customer value-driven strategy and mix |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Extending marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 34000 |
| Topical term or geographic name entry element | MARKETING |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 56689 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 114322 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | PLANNING |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 96294 |
| Personal name | Armstrong, Gary |
| Relator term | Co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 832908 |
| 992 ## - | |
| -- | 188038 |
| -- | 188038 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | เธจเธธเธ เธฒเธเธดเธเธเน 040418 |
| Operator's initials, OID (RLIN) | เธจเธธเธ เธฒเธเธดเธเธเน 150318 |
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