Marketing for entrepreneurs : (Record no. 832909)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01355nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832909 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130822s2013 xxkm a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452230047 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KASET |
| Language of cataloging | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Crane, Frederick G. |
| 9 (RLIN) | 62939 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for entrepreneurs : |
| Remainder of title | concepts and applications for new ventures / |
| Statement of responsibility, etc. | Frederick G. Crane. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Los Angeles : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2013. |
| -- | 5018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 245 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2095 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing. |
| 9 (RLIN) | 62940 |
| 951 ## - EQUIVALENCE OR CROSS-REFERENCE--GEOGRAPHIC NAME/AREA NAME [OBSOLETE] [CAN/MARC only] | |
| Geographic name | p.s.b. |
| 913 ## - | |
| -- | - |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 832909 |
| 992 ## - | |
| -- | prc0813n |
| 992 ## - | |
| -- | OCLC24062015 |
| 992 ## - | |
| -- | EDS08022017 |
| 992 ## - | |
| -- | UC18122018 |
| 997 ## - | |
| -- | book fair01/13 |
| 930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA] | |
| Uniform title | HF5415.13 |
| -- | .C72 2013 |
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