Strategic brand management : (Record no. 832950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01062nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 832950 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120424s2008 xxum a000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292314969 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .K298S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 63049 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller, Vanitha Swaminathan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2020. |
| -- | 19710 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p. : |
| Other physical details | ill. |
| Dimensions | 28 cm |
| 449 ## - | |
| -- | New Arrinals Jul 2020 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 4160 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 2095 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0011_1 บริหารธุรกิจบัณฑิต สาขาการจัดการธุรกิจการค้าสมัยใหม่ MTM (ป.ตรี) |
| 9 (RLIN) | 31 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Swaminathan, Vanitha |
| 9 (RLIN) | 63050 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | หนังสือภาษาอังกฤษ |
| 988 ## - | |
| -- | 832950 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space EEC | PIM Creative Learning Space EEC | 24/07/2020 | ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย | 1230.00 | B000101540 | EECLIB: HD - PE | 2 | HD69.B7 .K298S 2020 | 32550000507024 | 09/05/2023 | 1230.00 | 09/05/2023 | หนังสือ |
