MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02456cam a2200289 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
833514 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230531231400.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190807s2020 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780367421427 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
PIMLIB |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM1221 |
| Item number |
.S775T |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smudde, Peter M., |
| 9 (RLIN) |
64095 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Teaching public relations : |
| Remainder of title |
principles and practices for effective learning / |
| Statement of responsibility, etc. |
Peter M. Smudde. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc. |
2020. |
| -- |
62575 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 173 pages ; |
| Dimensions |
24 cm |
| 449 ## - |
|---|
| -- |
New Arrivals Nov 2020 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public relations |
| General subdivision |
Study and teaching. |
| 9 (RLIN) |
5119 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| Topical term or geographic name as entry element |
0043 นิเทศศาสตรมหาบัณฑิต สาขาการสื่อสารเชิงนวัตกรรมเพื่อองค์กรสมัยใหม่ (ป.โท) |
| 9 (RLIN) |
64083 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
หนังสือ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Institution code [OBSOLETE] |
หนังสือภาษาอังกฤษ |
| 988 ## - |
|---|
| -- |
833514 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
siriporn |
