Media and communication research methods / (Record no. 833856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02684cam a2200373 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 833856 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531231407.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181001s2020 caua b 001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2018040418 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544332680 |
| Qualifying information | acid-free paper) |
| -- | acid-free paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LBSOR/DLC |
| Language of cataloging | eng |
| Transcribing agency | LBSOR |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P91.3 |
| Item number | .B385 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23072/1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berger, Arthur Asa, |
| Dates associated with a name | 1933- |
| Relator term | author. |
| 9 (RLIN) | 32801 |
| 245 10 - TITLE STATEMENT | |
| Title | Media and communication research methods / |
| Statement of responsibility, etc. | Arthur Asa Berger. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Los Angeles : |
| Name of producer, publisher, distributor, manufacturer | SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2020] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 463 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"-- |
| Assigning source | Provided by publisher. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 441-450) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Methodology. |
| -- | Methodology. |
| 9 (RLIN) | 25901 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| General subdivision | Methodology. |
| -- | Methodology. |
| 9 (RLIN) | 30804 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 925 0# - | |
| -- | Acquire |
| -- | 1 shelf copy |
| -- | policy default |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) | |
| -- | xk15 2018-10-12 (telework) to CIP |
| -- | xk25 2020-04-13 to BCCD |
| 985 ## - | |
| -- | LBSORCIP |
| -- | 2018-10-09 |
| 988 ## - | |
| -- | 833856 |
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