Marketing competitiveness : Asia to the world! in the age of digital consumers / (Record no. 835313)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 835313 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230531231435.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | tz |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180824b xxu||||| |||| 00| 0 tha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789813201965 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K67M |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 33391 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing competitiveness : Asia to the world! in the age of digital consumers / |
| Statement of responsibility, etc. | Philip Kotler, Hermawan Kartajaya, Hool Den Huan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | World Scientific, |
| Date of publication, distribution, etc. | 2017. |
| -- | 39101 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 288 pages : |
| Other physical details | illustrations ; |
| Dimensions | 21 cm. |
| 449 ## - | |
| -- | New Arrivals Nov 2021 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing is transforming? competitive landscape : the dynamic arena |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0050 หนังสือได้รับบริจาค |
| 9 (RLIN) | 9762 |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan, 1947- |
| 9 (RLIN) | 67483 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Den Huan, Hool |
| 9 (RLIN) | 67484 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| 988 ## - | |
| -- | 835313 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | siriporn |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | In Cataloging | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 18/11/2021 | บริจาคโดย CPALL Knowledge Center | 750.00 | 0130000056136 | HF5415 .K67M 2017 | 32550000512729 | 09/05/2023 | 750.00 | 09/05/2023 | หนังสือ |
