Integrated Marketing Communications : (Record no. 837705)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02905nam a22002893i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 837705 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PIMLIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250418152225.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230325s2022 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030764159 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 9783030764166 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | PIMLIB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .K55I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kitchen, Philip J. |
| 9 (RLIN) | 71302 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated Marketing Communications : |
| Remainder of title | A Global Brand-Driven Approach. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham : |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 374 pages; |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated Marketing Communications -- Acknowledgments -- Contents -- About the Authors -- 1: Introduction to Communicating Globally: An Integrated Marketing Approach -- Practical Challenges -- Academic Issues -- New Content -- The Only Way Is Ethics -- Discussion Questions -- References -- 2: Transitioning in the Marketplaces and Marketspaces of 2020 and Beyond -- Global Building Blocks -- Digitalization -- Information Technology -- Intellectual Property -- Communication Systems -- Marketplace, Marketer, and Marketing Communication Transitions -- The Manufacturer- or Product-Driven Marketplace -- The Distribution-Driven Marketplace -- The Interactive Customer-Driven Marketplace -- Conclusions -- Discussion Questions -- References -- 3: The Global Marketplace Considerations -- The Global Marketplace -- Whiz-Bang Stores and Marvel Products: A True Global Marketplace Story -- Global Marketplace Drivers -- Requirements of a Global Marketing Organization -- Marketing and Marketing Communication in the Global Marketplace -- Conclusions -- Discussion Questions -- References -- 4: How Marketing Communication Works -- The Changing Role of Communication -- Global Growth in Advertising and Promotion -- Emergence of the Global Consumer -- Development and Importance of Integrated Approaches -- Direct Marketing -- Database Marketing: Toward a Coordinated Strategy -- The Internet: Promotional Tool or Informational Tool? -- Coordination and Control: Process Versus Output -- The Changing Role of Consumers -- How Communication Works -- The Drive for Integrated Approaches in a Global Context -- Conclusions -- Discussion Questions -- References -- 5: Integrated Communication or Integrated Marketing Communication -- The Contextual Global Environment -- Communication Transition to a Global Brand-Oriented Approach -- Integrated Communication -- Corporate Identity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 9 (RLIN) | 44593 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 29431 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 0042 นิเทศศาสตรบัณฑิต วิชาเอกวารสารศาสตร์คอนเวอร์เจนท์และสื่อดิจิทัลสร้างสรรค์ (ป.ตรี) |
| 9 (RLIN) | 159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tourky, Marwa E. |
| 9 (RLIN) | 71303 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | หนังสือ |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | หนังสือภาษาอังกฤษ | PIM Creative Learning Space Chaengwattana | PIM Creative Learning Space Chaengwattana | English Book Shelves | 25/03/2023 | ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย | 2880.00 | 01300000110230 | 3 | 4 | HF5415.127 .K55I 2022 | 32550000515863 | 18/07/2025 | 18/04/2025 | 2880.00 | 09/05/2023 | หนังสือ |
