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Leadership brand : developing customer-focused leaders to drive performance and build lasting value / Dave Ulrich, Norm Smallwood [book]

By: Contributor(s): Publication details: Boston, Mass. : Harvard Business School Press, c2007. Description: xiv, 270 pISBN:
  • 9781422110300 (hardcover : alk. paper)
  • 1422110303
Subject(s): LOC classification:
  • HD57.7 .U44
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Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ Closed Shelf (ติดต่อบรรณารักษ์) HD57.7 .U44 (Browse shelf(Opens below)) Available 32550000122701
Total holds: 0

Includes bibliographical references (p. 241-247) and index.

Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand

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