Designing for user engagement on the Web : 10 basic principles / by Cheryl Geisler [book]

"Simultaneously published in the UK"--Title page verso

Includes bibliographical references

The Principles -- Principle 1: Design for Diverse Users -- Principle 2: Design for Usability -- Principle 3: Test the Backbone -- Principle 4: Extend a Welcome -- Principle 5: Set the Context -- Principle 6: Make a Connection -- Principle 7: Share Control -- Principle 8: Support Interactions among Users -- Principle 9: Create a Sense of Place -- Principle 10: Plan to Continue the Engagement -- The Case Studies -- Case Study 1: Information Gallery for Young People -- Case Study 2: Wikis for Collaboration -- Case Study 3: Cultural Websites -- Case Study 4: Usability in Distance Education -- Case Study 5: An Interactive Image -- Appendices -- Appendix 1: Heuristic Evaluation -- Appendix 2: Comparative User Testing -- Appendix 3: Formal Testing