Ultimate Branding / Josep Maria Minguet [book]

"In our over-communicated society, the details is very important since this often is what separates the great design from above others. Also keep in mind the needs of communication, What message does of design wish to communicate to the consumer? The message has to be strong and easy to understand. Finally, let's consider the design solution in the context of moral and ethical precepts from an international point of view, since certain gestures, words and images may have a meaning radically different from one culture to another. 'Ultimate Branding' is an interesting selection of international designers showing their best and latest works on logos of all kinds of brands. Sometimes it's shown the process of creating step by step sample, from the initial sketch to the final logo, and their applications in all kind of projects." -- Back cover