Holdings
Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves G155.A1 M666 2013 (Browse shelf(Opens below)) Available 32550000234229
Total holds: 0

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with

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