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Visual merchandising for fashion / Sarah Bailey; Jonathan Baker [book]
Publication details: London: Bloomsbury Academic, 2014. Description: 192 p. : illISBN:- 9782940496129
- HF6161 .B354
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF6161 .B354 2014 (Browse shelf(Opens below)) | Available | 32550000236007 |
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| HF5845 .R437 Retail therapy : store design today / | HF6146.I58 O55 The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / | HF6146.I58 .Y68O 2017 Ogilvy & mather on digital advertising | HF6161 .B354 2014 Visual merchandising for fashion / | HF6161.B4 H33 Advertising and promotion : communicating brands / | HF6161.B4 H33 Advertising and promotion : communicating brands / | HF6161.B4 H33 Advertising and promotion : communicating brands / |
How do we define retail spaces to maintain commerciality and the 'experience' to encapsulate the virtual world as well as the physical one? How do we journey from private to public place? Where do people meet before they go shopping? Why do we go to a particular store and not another? What makes things sell? What first attracts us to a brand? Visual merchandising is concerned with all of these questions - and incorporates the relationship between brand, consumer, product and environment. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual merchandising principles
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