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Principles of services marketing
Publication details: London : McGraw-Hill, 2008. Edition: 5. edDescription: 606 p. illISBN:- 9780077116279
- HF5415 .P265
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | Stenden Thailand (ST) | HF5415 .P265 2008 (Browse shelf(Opens below)) | Available | 32550000238247 | |||
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หนังสือ
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PIM Creative Learning Space Chaengwattana | Stenden Thailand (ST) | HF5415 .P265 2008 (Browse shelf(Opens below)) | C.2 | Available | 32550000238252 |
Total holds: 0
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| HF5415 .C182 2008 The business student's handbook : learning skills for study and employment | HF5415 .F383 2013 The cultural dimension of global business | HF5415 .P265 2008 Principles of services marketing | HF5415 .P265 2008 Principles of services marketing | HF5415.122 L589 c2011 Services marketing : people, technology, strategy / | HF5415.122 L589 c2011 Services marketing : people, technology, strategy / | HF5415.122 L589 c2011 Services marketing : people, technology, strategy / |
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
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