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Asia's star brands
Publication details: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2006. Edition: พิมพ์ครั้งที่Description: 301 pISBN:- 9780470821565
- HD69.B7 T449
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | Stenden Thailand (ST) | HD69.B7 T449 2006 (Browse shelf(Opens below)) | Available | 32550000238340 |
Total holds: 0
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"Asia's Star Brands offers a unique insight into the world of branding in Asia. Whilst Asia continues to thrive, its companies have often lagged behind in the global branding scene. But times are changing, and this book highlights how Asian organizations are responding to the challenge through the study of more than 30 cases throughout the region."--BOOK JACKET.
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