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Planning and managing public relations campaigns: a strategic approach
Series: PR in practicePublication details: London ; Philadelphia : Kogan Page, 2015. Edition: Fourth editionDescription: 214 pISBN:- 9780749468736
- Planning and managing public relations campaigns
- HD59 .G686
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HD59 .G686 2015 (Browse shelf(Opens below)) | Available | 32550000238524 |
Total holds: 0
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| HD58.9 .S675C 2012 Creating a sustainable organization : approaches for enhancing corporate value through sustainability / | HD59 .A977 2015 Strategic public relations management: planning and managing effective communication programs | HD59 .E344S 2022 Strategic public relations writing : proven tactics and techniques / | HD59 .G686 2015 Planning and managing public relations campaigns: a strategic approach | HD59 .H267 Handbook of public relations / | HD59 .H267 Handbook of public relations / | HD59 .H267 Handbook of public relations / |
"Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated fourth edition of Planning and Managing Public Relations Campaigns provides a revised and more dynamic 12-step planning model to help all practitioners implement and run a campaign. With new coverage of key
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