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Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity
Publication details: London ; Philadelphia : KoganPage, 2016. Description: 192 pISBN:- 9780749471378
- Corporate brand personality
- HF5415.1255 .E937
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1255 .E937 2016 (Browse shelf(Opens below)) | Available | 32550000238556 |
Total holds: 0
"Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect, and strong values. Moving beyond simply how products are marketed and perceived, it explains how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including
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