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Consumer behaviour: applications in marketing

By: Publication details: Thousand Oaks, CA : Sage Pub, 2016. Edition: 3rd editionDescription: 350 pISBN:
  • 9781473919501
Other title:
  • Consumer behaviour
Subject(s): LOC classification:
  • HF5415.32 .E274C
Summary: Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
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Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves HF5415.32 .E274C 2016 (Browse shelf(Opens below)) Available 32550000500896
Total holds: 0

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

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