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Brands and branding
Publication details: Los Angeles ; London : SAGE, 2016. Description: 282 pISBN:- 9781473919525
- HF5415.1255 .B787B
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1255 .B787B 2016 (Browse shelf(Opens below)) | Available | 32550000500929 |
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| HF5415.125 .L758 2011 Data mining techniques : for marketing, sales, and customer relationship management / | HF5415.125 .L758 2011 Data mining techniques : for marketing, sales, and customer relationship management / | HF5415.1255 .A473P 2010 Personal brands : manage your life with talent and turn it into a unique experience / | HF5415.1255 .B787B 2016 Brands and branding | HF5415.1255 .B935 2013 Brand journalism / | HF5415.1255 .C646B 2018 Building brand experiences : a practical guide to retaining brand relevance / | HF5415.1255 .C677F 2017 The Fluid Consumer : Next Generation Growth and Branding in the Digital Age. |
This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
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