Understanding case study research : small-scale research within meaning / Malcolm Tight
Publication details: Los Angeles : Sage Publications, 2017. Description: 208 pISBN:- 9781446273920
- HF5415.12 .T564U
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.12 .T564U 2017 (Browse shelf(Opens below)) | Available | 32550000500936 |
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| HF5415.12 .R47 Rethinking marketing : sustainable market-ing enterprise in Asia / | HF5415.12 .R47 Rethinking marketing : sustainable market-ing enterprise in Asia / | HF5415.12 .R47 Rethinking marketing : sustainable market-ing enterprise in Asia / | HF5415.12 .T564U 2017 Understanding case study research : small-scale research within meaning / Malcolm Tight | HF5415.122 .L68 2007 Services marketing : people, technology, strategy / | HF5415.122 .L68 2007 Services marketing : people, technology, strategy / | HF5415.123 .B636I 2018 Integrated marketing communications : creative strategy for idea to implementation Blakeman, Robyn |
With a grounding in both theory and practice, this book focuses on the use and consumption of case studies to show readers the value and effectiveness of using this research method for their projects.
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