Global business
Publication details: Mason, OH : Cengage Learning, 2015. Edition: 4th editionDescription: 577 pISBN:- 9781305500891
- HF1379 .P462G
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF1379 .P462G 2015 (Browse shelf(Opens below)) | Available | 32550000501663 |
Globalizing business -- Understanding formal institutions: politics, laws, and economics -- Emphasizing informal institutions: Cultures, ethics, and norms -- Leveraging resources and capabilities -- Trading internationally -- Investing abroad directly -- Dealing with foreign exchange -- Capitalizing on global and regional integration -- Growing and internationalizing the entrepreneurial firm -- Entering foreign markets -- Managing global competitive dynamics -- Making alliances and acquisitions work -- Strategizing, structuring, and learning around the world -- Competing on marketing and supply chain management -- Managing human resources globally -- Governing the corporation around the world -- Managing corporate social responsibility globally
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