Scaling lean : mastering the key metrics for startup growth / Ash Maurya.

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Part 1 Defining Progress -- Chapter 1 Traction Is the Goal -- Chapter 2 The Back-of-the-Envelope Business Model Test -- Chapter 3 Build a Traction Model -- Part 2 Prioritizing Waste -- Chapter 4 The Customer Factory Blueprint -- Chapter 5 Benchmark Your Customer Factory -- Chapter 6 Finding Constraints -- Part 3 Achieving Breakthrough -- Chapter 7 The Art of the Scientist -- Chapter 8 Seven Habits for Highly Effective Experiments -- Chapter 9 Dealing with Failure -- Chapter 10 Avoiding the Curse of Specialization -- Chapter 11 Hold Yourself Accountable.

"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong,"--Amazon.com.