Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan.
Publication details: New York : HarperBusiness, an imprint of HarperCollins Publishers, 2016. Edition: First editionDescription: xix, 262 pages ; 24 cmISBN:- 9780062435613
- 0062435612
- HD53 .C554C
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
|
PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HD53 .C554C 2016 (Browse shelf(Opens below)) | Available | 32550000502478 |
Collection: หนังสือภาษาอังกฤษ Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HD53 .B646 Beyond HR : the new science of human capital / | HD53 .B851I 2017 In your creative element : the formula for creative success in business / | HD53 .C358I 2019 The innovator's discussion : the conversational skills of entrepreneurial teams / | HD53 .C554C 2016 Competing against luck : the story of innovation and customer choice / | HD53 .D78W 2015 The ways to new : 15 paths to disruptive innovation / | HD53 .H145A 2011 The accidental creative : how to be brilliant at a moment's notice / | HD53 .H339 Harvard business review on breakthrough thinking |
Includes bibliographical references and index.
Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.
Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
There are no comments on this title.