Social media marketing : theories & applications / Stephen Dahl.
Publication details: London ; : Sage Publications, 2018. Edition: Second editionDescription: xi, 277 pages : illustrations ; 24 cmISBN:- 9781473982345
- 9781473982338
- 1473982332
- 9781473982338
- HF5415.1265 .D343S
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.1265 .D343S 2018 (Browse shelf(Opens below)) | Available | 32550000503845 |
First published: 2015.
Includes bibliographical references and index.
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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