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Hooked : how to build habit-forming products / Nir Eyal with Ryan Hoover.

By: Contributor(s): Publication details: New York : Portfolio/Penguin, 2014.Description: 242 p. : illustrations ; 22 cmISBN:
  • 9780241184837
Subject(s): LOC classification:
  • HF5415.15 .E93H
Local call number:
  • COMM HF 2014 665674
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Item type Current library Collection Shelving location Call number Status Date due Barcode Item holds
หนังสือ หนังสือ PIM Creative Learning Space Chaengwattana หนังสือภาษาอังกฤษ English Book Shelves HF5415.15 .E93H 2014 (Browse shelf(Opens below)) Available 32550000505052
Total holds: 0

Includes bibliographical references (pages 225-242).

The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.

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