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Killing marketing : how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose.
Publication details: New York : McGraw-Hill Education, 2018. Description: xii, 260 pages ; 24 cmISBN:- 9781260026429 (alk. paper)
- 1260026426
- HF5415.13 .P756K
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.13 .P756K 2018 (Browse shelf(Opens below)) | Available | 32550000505299 |
Total holds: 0
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| HF5415.13 .P478M 2007 Marketing management : knowledge and skills / | HF5415.13 .P478M 2007 Marketing management : knowledge and skills / | HF5415.13 .P478M 2011 Marketing management : knowledge and skills / | HF5415.13 .P756K 2018 Killing marketing : how innovative businesses are turning marketing cost into profit / | HF5415.13 .S996A 2016 The analytical marketer : how to transform your marketing organization / | HF5415.13 .T384 Business Marketing an Asian perspective/ | HF5415.13 .W179 Modern competitive strategy / |
Introduction -- Killing marketing -- Return on audience -- Media marketing -- The revenue model -- The media marketing savings model -- First steps on the road to killing marketing -- The one media model -- Today: the beginning -- What now: lessons learned along the transformation -- The future of marketing.
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