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Technology and innovation for marketing / Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas.
Publication details: New York : Routledge, 2019. Edition: 1 EditionDescription: 130 pagesISBN:- 9781138323179 (pbk. : alk. paper)
- HF5415 .P236T
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415 .P236T 2019 (Browse shelf(Opens below)) | Available | 32550000506181 |
Total holds: 0
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Includes bibliographical references and index.
Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration -- Consumer acceptance of innovation -- Smart consumers (CLARA) -- Technology-driven forms of marketing -- Final thoughts.
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