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Consumer behaviour and analytics / Andrew Smith.
Publication details: New York : Routledge, 2020. Description: 204 pagesISBN:- 9781138592650 (pbk. : alk. paper)
- HF5415.32 .S559C
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415.32 .S559C 2020 (Browse shelf(Opens below)) | Available | 32550000506184 |
Total holds: 0
Includes bibliographical references and index.
An introduction to consumer analytics -- Purchase insight and the anatomy of transactions -- Web & social media activity -- Extant research and exogenous cognition -- Elemental features of consumer choice : needs, economics, deliberation and impulse -- Perceptual and communicative features of consumer choice -- Individual and social features of consumption -- Knowledge driven marketing & the modular adaptive dynamic schematic -- Index.
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