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Customer relationship management : concepts and technologies / Francis Buttle and Stan Maklan.

By: Contributor(s): Publication details: New York : Routledge, Taylor & Francis Group, 2019. Edition: Fourth EditionDescription: xxiii, 444 pages : illustrations ; 25 cmISBN:
  • 9781138498259
Subject(s): LOC classification:
  • HF5415.5 .B875C
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Revised edition of the authors' Customer relationship management, 2015.

Includes bibliographical references and index.

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