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Sensory marketing : an introduction / Bertil Hultén.
Publication details: Thousand Oaks : Sage Publications, 2020. Description: 230 pagesISBN:- 9781526423252
- 9781526423245
- HF5415 .H85S
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415 .H85S 2020 (Browse shelf(Opens below)) | Available | 32550000506327 |
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| HF5415 .H623 Marketing / | HF5415 .H85 2009 Sensory marketing / | HF5415 .H85 2009 Sensory marketing / | HF5415 .H85S 2020 Sensory marketing : an introduction / | HF5415 .I397 Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! / | HF5415 .K39 2007 Marketing : the core / | HF5415 .K39 2007 Marketing : the core / |
"Have you ever walked into a store and thought, "Wow, that smells great!"? Perhaps you bought something as a result? Weclome to sensory marketing. This is the first introductory textbook on a subject which may form part of a course or your independent study, designed specifically for students of marketing, retailing and psychology. It comes sole-authored by one of the world's leading professors of sensory marketing and by way of fun examples and learning aids will help introduce and guide you through this fascinating topic"--
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