Entrepreneurial marketing : a blueprint for customer engagement / Beth Goldstein, Babson College.
Publication details: California : SAGE, 2020. Description: 346 pagesISBN:- 9781544320434
- HF5415 .G592E
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HF5415 .G592E 2020 (Browse shelf(Opens below)) | Available | 32550000506328 |
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| HF5415 .E44M 2018 Marketing / | HF5415 .F566 2006 The business marketing course : managing in complex networks / | HF5415 .G578P 2007 Purple cow : transform your business by being remarkable / | HF5415 .G592E 2020 Entrepreneurial marketing : a blueprint for customer engagement / | HF5415 .G675 Marketing / | HF5415 .G675 Marketing / | HF5415 .G675 Marketing / |
Includes bibliographical references and index.
"Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--
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