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How innovation really works : using the trillion-dollar R&D fix to drive growth / Anne Marie Knott.
Publication details: New York : McGraw-Hill, 2017.Description: pagesISBN:- 9781259860935 (alk. paper)
- HD45 .K595H
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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หนังสือ
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HD45 .K595H 2017 (Browse shelf(Opens below)) | In Cataloging | 32550000511190 |
Total holds: 0
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Includes index.
The problem: flying blind -- Misconception 1: small companies are more innovative -- Misconception 2: uncontested markets are good for innovation -- Misconception 3: spending more on R&D increases innovation -- Misconception 4: companies need more radical innovation -- Misconception 5: open innovation turbocharges R&D -- Misconception 6: R&D needs to be more relevant -- Misconception 7: Wall Street rewards innovation -- The promise of RQ: restoring growth -- Behind RQ: what it really is and how to find yours.
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