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The brand strategist's guide to desire : how to give consumers what they actually want / Anna Simpson.
Publication details: Basingstoke : Palgrave Macmillan, 2014. Description: xiii, 190 pages ; 22 cmISBN:- 9781137351814
- 1137351810
- HD69.B7 .S58B
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PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | HD69.B7 .S58B 2014 (Browse shelf(Opens below)) | In Cataloging | 32550000512652 |
Total holds: 0
Collection: หนังสือภาษาอังกฤษ Close shelf browser (Hides shelf browser)
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| HD69.B7 P857 Global brand integrity management : how to protect your product in today's competitive environment / | HD69.B7 R54 2007 Power brands : measuring, making and managing brand success / | HD69.B7 .R654 2015 Asian brand strategy : building and sustaining strong global brands in Asia / | HD69.B7 .S58B 2014 The brand strategist's guide to desire : how to give consumers what they actually want / | HD69.B7 .T977 2019 Kellogg on branding in a hyper-connected world : | HD69 .K298S Pearson Strategic brand management : building, measuring, and managing brand equity | HD69.N C899 2014 New products management/ |
Includes bibliographic references and index.
Blending emotional branding and sustainable thinking, this book will help brands understand the foundations of desire to create sustainable brand loyalty, healthier societies, and more fulfilled customers. Supported by interviews and case studies, Simpson explores five primary desires: self-worth, social life, culture, comfort, and exploration.
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