The Catalyst : how to change anyone's mind / Jonah Berger.
Publication details: New York : Simon & Schuster, 2020. Edition: First editionDescription: x, 270 pages : illustrations ; 22 cmISBN:- 9781982108601
- The catalyst : how to change anyone's mind
- BF637.C4 .B458C
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
หนังสือ
|
PIM Creative Learning Space Chaengwattana | หนังสือภาษาอังกฤษ | English Book Shelves | BF637.C4 .B458C 2020 (Browse shelf(Opens below)) | In Cataloging | 32550000513194 |
Collection: หนังสือภาษาอังกฤษ Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| BF576 .L989 The EQ difference : a powerful program for putting emotional intelligence to work / | BF636.6 .R456 2023 Reimagining research : engaging data, research, and program evaluation in social justice counseling / | BF636.6 .S54C 2017 Counseling research : quantitative, qualitative, and mixed methods / | BF637.C4 .B458C 2020 The Catalyst : how to change anyone's mind / | BF637.C47 .T858P 2014 Predatory thinking | BF637.L4 M26 2007 The art of leadership / | BF637.L4 M26 2009 The art of leadership / |
Includes bibliographical references (pages 245-248) and index.
Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will
There are no comments on this title.