TY  - BOOK
AU  - Crawford,Charles Merle
AU  - Di Benedetto,C.Anthony
TI  - New products management
T2  - McGraw-Hill/Irwin series in marketing
SN  - 9780071263368
AV  - HD69.N4 C899 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - New products
KW  - Management
ER  -