TY  - BOOK
AU  - Robinette,Scott
AU  - Brand,Claire
AU  - Lenz,Vicki
TI  - Emotion marketing: the Hallmark way of winning customers for life 
SN  - 0071364145
AV  - HF5415 .R656
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Customer relations
KW  - Consumer satisfaction
N1  - Includes bibliographical references (p. 233-237) and index
ER  -