Zhan lue shi chang guan li : di qi ban= Strategic marketing management / [book]
Strategic marketing management.
David A. Aaker.
- Beijing : Zhongguo ren min da xue chu ban she, 2005.
- vii, 4, 318 p. : ill.
- Business administration classics Gong shang guan li jing dian yi cong., shi chang ying xiao xi lie. .
Translation of: Strategic marketing management / David A. Aaker. 7th ed. Hoboken, NJ : John Wiley, c2005.