TY  - BOOK
AU  - Aaker,David A.
TI  - Zhan lue shi chang guan li : di qi ban=: Strategic marketing management 
SN  - 7300069010
AV  - HF5415 .A14
PY  - 2005///
CY  - Beijing
PB  - Zhongguo ren min da xue chu ban she
KW  - Marketing
KW  - Management
N1  - Translation of: Strategic marketing management / David A. Aaker. 7th ed. Hoboken, NJ : John Wiley, c2005
ER  -