TY  - BOOK
AU  - Rossiter,John R
AU  - Percy, Larry
AU  - Kang, Rong
TI  - Guang gao gou tong yu cu xiao guan li=: Advertising communications & promotion management. Chinese
SN  - 9787300061122
AV  - HF5821 .R835 2004
PY  - 2004///
CY  - Beijing
PB  - Zhongguo ren min da xue
KW  - Advertising
KW  - China
KW  - Communication in marketing
KW  - Sales promotion
N1  - Translation of: Advertising communications & promotion management /<U+00AD> John R. Rossiter, Larry Percy. 2nd ed. New York : McGraw-Hill Companies, c1997; Includes bibliographical references
ER  -