Hartley, Robert F.,  1927- <br/><br/>
Marketing mistakes and successes /  [book] 
 Marketing mistakes & successes 
Robert Hartley 
 - 10th ed 
 - Hoboken, NJ :  Wiley,  2006. 
 - viii, 374 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0471743216 (pbk.) 9780471743217 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1  / .H332 2006