Jain, Subhash C. <br/><br/>
Strategic marketing / 
Subhash C. Jain, George T. Haley 
 - Australia :  Cengage Learning,  c2009. 
 - 685 p. :  ill. 
<br/><br/><label>ISBN: </label>9789814281447 (pbk.) 9814281441 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.