Kotler, Philip. <br/><br/>
A Framework for Marketing Managenent 

 - 6th ed. 
 - Harlow :  Pearson,  2015. 
 - 345p. 
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<br/><br/><label>ISBN: </label>9781292093154 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing--Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K636F