Kotler, Philip. <br/><br/>
Marketing Management 

 - 15th ed. 
 - Harlow :  Pearson,  2015. 
 - 833p. 
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<br/><br/><label>ISBN: </label>9781292092713 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing managers
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K636M