TY  - BOOK
AU  - Husni, Samir
AU  - Wenger, Debora Halpern
AU  - Price, Hank
TI  - Managing today's news media: audience first
SN  - 9781452292571
AV  - PN4784.B75 H873
PY  - 2016///
CY  - Los Angeles
PB  - CQ Press, and imprint of SAGE Publications, Inc
KW  - Broadcast journalism
KW  - Television viewers
KW  - œaBroadcast journalism
KW  - นิเทศศาสตร์
N2  - Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice
ER  -