Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald  Baack. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Pearson,  c2014. 
 - 480 p. :  ill. 
<br/><br/><label>ISBN: </label>9780273786986 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C584