Zarantonello, Lia <br/><br/>
The handbook of brand management scales 

 - First Edition 
 - London ; New York :  Routledge Taylor & Francis Group,  2016. 
 - 309 p 
<br/><br/><label>ISBN: </label>2120415742963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Statistical methods -- Handbooks, manuals, etc<br/>Consumer behavior -- Research.<br/>Scaling (Social sciences) -- Handbooks, manuals, etc.<br/>management
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .Z375